Marriott in Luxury

Ritz-Carlton, St. Regis, JW Marriott

Today I want to talk about Marriott International and its luxury hotel brands. The title of my presentation is "Marriott in Luxury - Ritz-Carlton, St. Regis, JW Marriott." I will explain what the Luxury Group is, describe these three famous brands, and show how they make Marriott one of the biggest players in high-end hospitality.

The art of modern hospitality 01 / 06

01 / The portfolio

What Is the Luxury Group?

Marriott is a huge company. The Luxury Group is a special part of Marriott. It has eight luxury brands, including Ritz-Carlton, St. Regis, JW Marriott, Bvlgari, and W Hotels. Together, these brands have more than 520 hotels in 70 countries and territories . This is the largest luxury portfolio in the hotel industry . The idea is simple: different brands for different kinds of luxury travellers.

A world of distinct experiences

Illuminated luxury hotel and pool in the evening

THE RITZ-CARLTON / 1927

02 / The gold standard

The Ritz-Carlton: The Gold Standard

The first brand is The Ritz-Carlton. Its story started in 1927 in Boston. Even then, the hotel was different: every room had a private bath, staff wore formal uniforms, and the lobby was full of fresh flowers . The hotel even repainted Winston Churchill's room in red — his favourite colour — before he arrived. Today, Ritz-Carlton is known for its "gold standard" of service. Now there are more than 100 Ritz-Carlton hotels and resorts around the world . The brand also has Ritz-Carlton Reserve, Ritz-Carlton Residences, and even a yacht collection .